Advertising Compliance Part 2: Website, Online & Social Media

On-Demand Webinar

StreamedApr 30, 2020Duration90 minutes

Unlimited & shareable access starting two business days after live stream
Available on desktop, mobile & tablet devices 24/7
Take-away toolkit
Ability to download webinar video
Presenter's contact info for questions

How much flexibility is allowed with online advertising? Can you create campaigns that are both effective and compliant? With this timely webinar, you’ll learn best practices, avoid costly violations, and explore the regulatory requirements.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

Understand the regulatory requirements for online ad campaigns
Use the “one click” rule for online advertising
Develop compliant and consistent advertising campaigns
Implement best practices for review and approval of online advertisements
Manage risks related to unfair, deceptive, or abusive acts or practices

WEBINAR DETAILS

Ensuring compliant advertisements in online channels is an ongoing struggle for financial institutions. The regulatory requirements don’t always provide exceptions or flexibility for website, online, and social media advertisements. However, when they do, using those exceptions and flexibility can greatly enhance campaign effectiveness. This training session will explain the regulatory requirements in plain English to assist you in developing compliant online advertising campaigns.

In addition to the regulatory requirements, you’ll learn best practices to avoid allegations of unfair, deceptive, or abusive acts or practices in online advertisements. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and proper use of the “one click” rule.

Attendance certificate provided to self-report CE credits.

WHO SHOULD ATTEND?

This informative session is designed for marketing staff, compliance officers, risk managers, internal auditors, operations personnel, and management staff. Ideally, the marketing and compliance/audit teams should view the session together to ensure everyone is on the same page.