Harness the Power of AI in Your Marketing Strategy
On-Demand Webinar
StreamedAug 18, 2025Duration90 minutes
- Unlimited & shareable access starting two business days after live stream
- Available on desktop, mobile & tablet devices 24/7
- Take-away toolkit
- Ability to download webinar video
- Presenter's contact info for questions
Transform your institution’s marketing strategy with the revolutionary power of artificial intelligence.
This
comprehensive session will take you beyond basic AI awareness to practical
implementation strategies that can immediately impact your marketing
effectiveness and community engagement.
AFTER THIS
WEBINAR YOU’LL BE ABLE TO:
- Identify high-impact AI use cases for your marketing operations using the four-question framework (data-driven, repetitive, predictive, generative)
- Implement practical AI tools like ChatGPT, NotebookLM, and Microsoft Copilot to streamline content creation, research, and customer insights
- Create compelling visual content using AI image generation tools to enhance your marketing materials without expensive design resources
- Develop advanced prompting techniques that generate professional-quality marketing copy, social media content, and customer communications
- Navigate AI policy considerations while maintaining data privacy and compliance standards in your marketing workflows
- Build custom AI solutions using GPTs and automation tools to efficiently scale marketing efforts
WEBINAR DETAILS
In this webinar, you'll
discover how AI is leveling the playing field for community-focused financial
institutions — from Sam Altman's prediction that "AI will do 95% of what
marketers use agencies for" to the reality that you can now compete with
larger institutions by scaling knowledge work at minimal cost. It will explore
real-world applications, including advanced prompting techniques for loan
product messaging, visual content creation for community events, data analysis
for consumer insights, and automation workflows that are already helping
community financial institutions strengthen their local presence.
This isn't just theory — you'll
see live demonstrations of tools like Copilot, ChatGPT's advanced features for
crafting communications, NotebookLM for synthesizing regulatory updates and
market research, and cutting-edge image generation platforms for creating
professional marketing materials in-house. Plus, you’ll learn how to
future-proof your marketing approach while maintaining the personal touch and
community focus that sets you apart. Whether you're just starting your AI
journey or looking to optimize existing implementations, this session will provide
the actionable insights and practical frameworks you need to harness AI's
transformative potential while staying true to your community values.
WHO SHOULD ATTEND?
This comprehensive
session is designed for financial marketing professionals of all levels, as
well as senior managers and decision-makers, compliance officers, security
professionals, and anyone else who wants to leverage AI to enhance their
marketing effectiveness and gain a competitive advantage.
TAKE-AWAY TOOLKIT
- WSI’s latest e-book, ChatGPT & Beyond, for getting the most out of AI and LLMs
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided to self-report CE credits
NOTE: All materials are subject to copyright. Transmission, retransmission,
or republishing of any webinar to other institutions or those not employed by
your institution is prohibited. Print materials may be copied for eligible
participants only.
Presented By

WSI & The LinkedBanker
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