Advertising Compliance Part 2: Electronic Advertising, Including Social Media, Internet & Texting

Learn how to manage advertising compliance across digital channels while reducing regulatory risk and strengthening oversight of your marketing program.

Creating a legally compliant advertisement is only one part of an effective compliance program. Financial institutions must also manage advertising risk across websites, social media, email, text messaging, third-party vendors, artificial intelligence, customer reviews, and other evolving marketing channels, all while satisfying increasing regulatory expectations surrounding UDAAP and consumer protection. In Part 2 of this two-part series, this session will focus on the governance, oversight, and compliance management practices necessary to reduce advertising risk before regulators or consumers identify problems.

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