Sweepstakes, Contests & Lotteries: Navigating Compliance Issues

Marketing

On-Demand Webinar

StreamedJan 12, 2026Duration90 minutes

Unlimited & shareable access starting two business days after live stream
Available on desktop, mobile & tablet devices 24/7
Take-away toolkit
Ability to download webinar video
Presenter's contact info for questions

See Registration Options

Every digital, print, and social media campaign must follow strict advertising regulations.

Even small mistakes can lead to fines or legal issues. This webinar explains what financial institutions need to know before launching contests, sweepstakes, or giveaways on any platform. Join us for practical tools, checklists, and best practices to keep your promotions compliant and low-risk.

KEY WEBINAR TAKEAWAYS

Differences between a sweepstakes, contest, and lottery
Assessing marketing risks to incorporate into your risk management program
Terms and disclosures required to run an effective and compliant campaign
Tax implications for these giveaways
Appropriate due diligence and monitoring for third parties used to manage your marketing campaigns
Auditing your marketing program for compliance and effectiveness

BONUS MATERIALS

Quick reference marketing chart
Advertising checklists

WEBINAR DETAILS

Whether your promotions are digital, print, or televised, multiple compliance regulations strictly govern what can be said, the elements that must be included, and how they should be displayed. Violations can result in fines or lawsuits. One of the most frequent questions compliance officers receive concerns drawings and contests promoted via social media. While these can be effective and enticing marketing tools, financial institutions must take care not to cross the line into conducting a lottery, which is illegal under most state laws.

In this session, we will review the rules and regulations you should consider before promoting your next giveaway. We will provide guidelines and tools to help you avoid costly errors when developing your promotions, as well as best practices for working with outside marketing agencies.

WHO SHOULD ATTEND?

Marketing Officers
Marketing department personnel
Social media managers
Compliance Officers

TAKE-AWAY TOOLKIT

Employee training log
Interactive quiz
PDF of slides and speaker’s contact info for follow-up questions
Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.

TESTIMONIALS

"Very informative! Probably one of the best webinars I have attended. I felt she covered the most important points during the webinar and sent us away with lots of additional information to follow up on her points."

- Sara Beth, Garrett State Bank