Harness the Power of AI in Your Marketing Strategy

Marketing Artificial Intelligence (AI)

On-Demand Webinar

StreamedApr 9, 2026Duration90 minutes

Unlimited & shareable access starting two business days after live stream
Available on desktop, mobile & tablet devices 24/7
Take-away toolkit
Ability to download webinar video
Presenter's contact info for questions

See Registration Options

Artificial intelligence is reshaping how financial institutions plan, create, deliver, and measure marketing strategies.

This webinar will explore how to responsibly use tools like generative AI and automation to accelerate execution, reduce manual effort, and enhance consistency and performance across channels, while still keeping humans firmly in control. Walk away with a clearer understanding of how AI use can provide a competitive advantage for your institution, helping marketing teams work smarter, move faster, and deliver more relevant experiences to the communities you serve.

KEY WEBINAR TAKEAWAYS

Practical, institution-safe ways to use AI in your marketing today, including content creation, campaign planning, SEO support, email, and social media workflows
Using AI to increase efficiency and output without increasing headcount or sacrificing brand consistency and compliance standards
Common concerns around data privacy, compliance, and internal adoption
What data should and should not be used with AI tools, and how to establish internal guardrails that protect accountholder information and institutional trust
How AI can be utilized to improve personalization, performance insights, and decision-making across digital channels

This webinar is part of the AI Series

BONUS MATERIALS

Each participant will get private access to a custom generative pre-trained transformer (GPT) to help with the creation (or refinement) of their FI’s AI policy

WEBINAR DETAILS

Unlock AI’s potential to supercharge your marketing strategy! AI can provide powerful tools to drive engagement, personalize campaigns, and optimize conversion. This session will show marketers, innovation leaders, and financial professionals how to harness data-driven insights, automate processes, and deliver smarter, faster results. Learn practical strategies to turn AI into a competitive advantage and elevate your institution’s marketing game.

WHO SHOULD ATTEND?

Marketing directors
Compliance officers
Retail banking managers
Senior-level executives
Technology and operations
Human resource managers
Digital transformation/innovation

TAKE-AWAY TOOLKIT

Employee training log
Interactive quiz
PDF of slides and speaker’s contact info for follow-up questions
Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.