New Website Litigation Exposure: Understanding the New Wave of Lawsuits

A new wave of litigation is targeting financial institutions based on how their websites collect, use, and disclose online tracking technologies. Plaintiffs’ firms are increasingly arguing that financial institutions violate California privacy law simply by operating websites that use cookies, pixels, or other tracking tools without obtaining affirmative consent before collection begins. What makes this trend especially concerning is that many of the institutions that receive demand letters are not located in California, do not market specifically to California residents, and may not believe California law applies to them. Nevertheless, plaintiffs are advancing expansive theories of jurisdiction and applicability, assuring that any website accessible to Californians, including those of community financial institutions, must comply with California’s strict requirements regarding tracking technologies. In this webinar, we will unpack this rapidly evolving litigation trend and what it means for your financial institution.