Advertising Compliance Part 2: Electronic Advertising, Including Social Media, Internet & Texting

August 8, 2024

Compliance Information Technology Marketing

Live Webinar

DateAug 8, 2024Duration90 minutes

08:00 AM PDT09:00 AM MDT

10:00 AM CDT11:00 AM EDT

Unlimited connections for your institution
Available on desktop, mobile & tablet
Take-away toolkit
Presenter’s contact info for questions

On-Demand Webinar

Unlimited & shareable access starting two business days after live stream
Available on desktop, mobile & tablet devices 24/7
Take-away toolkit
Ability to download webinar video
Presenter's contact info for questions

See Registration Options

The regulations for advertising deposit and loan products are as varied as the promotions themselves.

Part 2 of this two-part series will cover electronic advertising, including social media, internet, and texting. Ensure you understand the electronic ad frequency limitations, avoid bombarding your subscribers, and meet the compliance requirements with ease. Get results with your advertising, confident that it checks all the boxes.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

Explain the security and privacy issues involved with electronic advertising
Distinguish when express consumer consent is required for electronic advertising
Understand the specific restrictions imposed on the use of email and text solicitations
Use endorsements and testimonial comments appropriately and confidentially
Define the recommended restrictions when social media is used for advertising

WEBINAR DETAILS

One of the most popular methods of advertising is via electronic media, especially social media, the internet, and texting. However, more and more people are complaining about being bombarded on these communication channels. Consequently, special rules have been adopted to provide protection to consumers when electronic advertising is used. This webinar will focus on these special rules regarding all types of electronic advertising, including social media, the internet, and texting.

(Note: Part 1 of this two-part series is scheduled for July 18, 2024. It covers the general content and requirements for all types of advertising, while this webinar will focus on the additional special rules regarding electronic advertising.)

WHO SHOULD ATTEND?

This informative session is designed for marketing and advertising personnel, compliance officers, legal officers, auditors, and managers.

TAKE-AWAY TOOLKIT

Sample consumer consent to receive electronic disclosures
Employee training log
Interactive quiz
PDF of slides and speaker’s contact info for follow-up questions
Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.