Empowering Financial Marketers: Harness the Power of AI in Your Marketing Strategy
On-Demand Webinar
StreamedOct 1, 2024Duration90 minutes
- Unlimited & shareable access starting two business days after live stream
- Available on desktop, mobile & tablet devices 24/7
- Take-away toolkit
- Ability to download webinar video
- Presenter's contact info for questions
Artificial intelligence (AI) is revolutionizing the marketing landscape, and the financial services sector is no exception.
But
how can community-focused FIs harness this powerful technology while navigating
the industry's unique challenges? Don’t miss this enlightening webinar that will
demystify AI and its applications in financial marketing.
AFTER THIS
WEBINAR YOU’LL BE ABLE TO:
- Understand the basics of AI and GPTs: gain a solid understanding of AI, its history, and the concept of generative pre-trained transformers (GPTs), enabling you to grasp how these technologies work
- Navigate security and privacy concerns: learn about the key security and privacy considerations related to using AI in financial marketing, ensuring your strategies comply with existing regulations and best practices
- Utilize AI tools for content creation: discover practical strategies for leveraging AI tools to create diverse content types, including text, images, videos, and audio, enhancing your marketing efforts with cutting-edge technology
- Develop an AI implementation strategy: create a comprehensive plan to integrate AI into your marketing strategy, from selecting the right tools to measuring the impact on your campaigns
- Access real-world examples and best practices: explore case studies and best practices from the financial industry which showcase successful AI implementations and inspire you to innovate in your marketing approaches
WEBINAR DETAILS
From creating compelling content to enhancing
personalization, this webinar will explore how AI can transform your marketing
strategy and address critical concerns like data privacy and regulatory
compliance. You'll discover practical, readily available tools to boost your
productivity and learn how to measure the tangible benefits of AI
implementation.
Whether you're AI-curious or AI-cautious, this webinar will
equip you with the knowledge and strategies to confidently integrate AI into
your marketing efforts, giving your institution a competitive edge in the
digital age.
WHO SHOULD ATTEND?
This eye-opening session
is tailored for marketing professionals and those within FIs who are eager to
leverage AI for enhanced accountholder engagement, content creation, and
data-driven decision-making. Marketing teams, digital strategists, and content
creators will find immense value in understanding how AI can amplify their
efforts. In addition, professionals in compliance, risk management, and IT
security will benefit from insights into navigating the regulatory landscape
and addressing privacy concerns. Senior management and decision-makers should
attend to grasp the strategic implications and potential ROI of AI
implementation in their institution's marketing initiatives.
TAKE-AWAY TOOLKIT
- AI principles prompt template to help develop your institution’s own AI principles statement, a critical element of effective AI training and policy creation
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided to self-report CE credits
NOTE: All materials are subject to copyright. Transmission, retransmission,
or republishing of any webinar to other institutions or those not employed by
your institution is prohibited. Print materials may be copied for eligible
participants only.
TESTIMONIALS
"This was an outstanding presentation giving both a high-level and somewhat in-the-weeds look at how Artificial Intelligence (AI) is poised to impact bank marketing. Eric is a knowledgeable presenter and offered tips, tricks, and tools to help guide viewers to resources that can be employed in different situations."
- Helen, Benchmark Community Bank
Presented By
WSI & The LinkedBanker
© 2024 FINANCIAL EDUCATION & DEVELOPMENT, INC
