Analytics to Measure Website & Digital Marketing Activity: A Year into GA4 & Beyond

On-Demand Webinar
StreamedJun 6, 2024Duration90 minutes
  • Unlimited & shareable access starting two business days after live stream
  • Available on desktop, mobile & tablet devices 24/7
  • Take-away toolkit
  • Ability to download webinar video
  • Presenter's contact info for questions
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Embark on a journey through the multifaceted world of digital analytics.

In addition to exploring the plethora of website analytics data and how GA4 continues to evolve, this dynamic program will also include an overview of social media platform analytics, such as Facebook, LinkedIn, and Instagram. This session will unravel the complexities of digital marketing analytics, ensuring you’re equipped to meet your audience where they are, and measure every step of their journey.
  • Understand what’s changed since the shift from Universal Analytics to GA4, the new standard in Google Analytics (and why the change)
  • Know what key metrics are important to track inside of GA4 and the importance of setting goals based on your institution’s strategic objectives
  • Identify what analytics and insights are available inside of several of the other platforms where you spend time building visibility (such as Facebook, LinkedIn, Instagram, and others)
  • Leverage AI-based tools to glean additional, deeper insights on your online performance


Designed and delivered by a former community banker turned digital strategist, this webinar will look at analytics from the perspective of a community-focused financial institution. You’ll discover where to find and how to interpret insights from various sources, how to understand the nuances of content performance, and to fine-tune your strategies across different channels. Learn not just how to collect data, but to connect it – crafting a narrative that drives decisions and digital success. 

In addition, this webinar will begin to explore some of the ways that AI (yes, we’ll talk about artificial intelligence) platforms can help turbo-charge your data analysis and glean insights with amazing speed and accuracy.


This informative session is designed for marketing professionals, as well as those who are looking for ways to better understand engagement, track success, and discover what the data is telling you. Retail, sales, compliance, and even senior management will benefit from having a better understanding of how (and where) results are tracked online.


  • Excel-based UTM “tagging” tool to generate trackable URLs for improved tracking inside Google Analytics
  • Access to download chapters from the book Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing to help build out or enhance your own comprehensive digital marketing program
  • Employee training log
  • Interactive quiz
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.


"I enjoyed the information and how it was applicable to the financial industry. I come from a CPG company so just getting my feet wet when it comes to marketing for our bank. This was great for that!"
- Phene,  INSBANK

Presented By

Eric C. CookEric C. Cook
WSI & The LinkedBanker