2020 Growth & Transformation Series

4-Part Series

Regulatory relief, emerging technology, and changing demographics have opened up a world of growth opportunity for financial institutions.

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From leveraging social networking platforms to your advantage, to attracting the next generation of accountholders, to taking your digital marketing strategy to the next level, this informative series will provide proven strategies for consumer engagement, growth, and loyalty. Join us to learn how to drive engagement, widen your customer base, and ensure your digital marketing strategies will drive growth in 2020.

Growth & Transformation Series Topics

• Driving Engagement with Facebook, Twitter & Instagram
• Banking Millennials: The Next Generation of Revenue
• Digital Marketing Strategies: What’s Working in 2020?
• Leveraging LinkedIn for Lenders

Session Dates & Descriptions

Click on presenters’ names below for more information.

May 27, 2020
Driving Engagement with Facebook, Twitter & Instagram
Eric C. Cook, WSI Internet Consulting

If your bank wants to connect with consumers on social media, the three main platforms are Facebook, Twitter, and Instagram. Each has advantages and challenges when trying to get your message across and build audience relationships. This program will explore the power of video (both pre-recorded and live streaming), the impact of hashtags, creative use of images, and much more! Attend this webinar to up your game on these consumer-focused social platforms.

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June 16, 2020
Banking Millennials: The Next Generation of Revenue
Diane Pape Reed, CU Doctor

How do you reach Millennials and Nexters? Because their habits and mindsets often differ from older generations, the same old techniques and tired approaches won’t reach them. You have to be adaptable. From exploring the “new” sales conversation to learning how to fine tune your social media and online skills, to learning what makes them “tick,” this webinar will provide a host of tips and techniques for raking in the revenue from this often-elusive clientele.

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July 1, 2020
Digital Marketing Strategies: What’s Working in 2020?
Eric C. Cook, WSI Internet Consulting

There’s a saying about traditional advertising: “Half the money I spend on advertising is wasted… the problem is I don’t know which half.” The good news in today’s market is that digital marketing strategies can better track and optimize advertising dollars by allowing you to measure effectiveness, strategically place ads in front of key market demographics, and even target based on location. Add the power of mobile device targeting, email communication, remarketing for top-of-mind awareness, and you’ve got a powerful strategy to build awareness and produce results. Join us for an update on the 2020 digital marketing trends (what’s working and what’s not) and refine your marketing strategy for the remainder of the year.

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August 12, 2020
Leveraging LinkedIn for Lenders
Eric C. Cook, WSI Internet Consulting

In the world of lending, relationships matter. Any successful lender will say that it’s all about the connection with the borrower – and this connection can determine whether you get the loan. With LinkedIn being the world’s #1 social network for business professionals, it’s important that lenders put their best foot forward. How’s your profile looking these days? When was the last time you posted something truly valuable that educated and inspired your connections? If you’re having a hard time answering these questions, or looking for ways to reach the next level, this webinar will ensure you’re getting the most out of your time on LinkedIn.

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