12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET
How much flexibility is allowed with online advertising? Can you create campaigns that are both effective and compliant? With this timely webinar, you’ll learn best practices, avoid costly violations, and explore the regulatory requirements.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Understand the regulatory requirements for online ad campaigns
- Use the “one click” rule for online advertising
- Develop compliant and consistent advertising campaigns
- Implement best practices for review and approval of online advertisements
- Manage risks related to unfair, deceptive, or abusive acts or practices
Ensuring compliant advertisements in online channels is an ongoing struggle for financial institutions. The regulatory requirements don’t always provide exceptions or flexibility for website, online, and social media advertisements. However, when they do, using those exceptions and flexibility can greatly enhance campaign effectiveness. This training session will explain the regulatory requirements in plain English to assist you in developing compliant online advertising campaigns.
In addition to the regulatory requirements, you’ll learn best practices to avoid allegations of unfair, deceptive, or abusive acts or practices in online advertisements. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and proper use of the “one click” rule.
Attendance certificate provided to self-report CE credits.
WHO SHOULD ATTEND?
This informative session is designed for marketing staff, compliance officers, risk managers, internal auditors, operations personnel, and management staff. Ideally, the marketing and compliance/audit teams should view the session together to ensure everyone is on the same page.
- Article outlining advertising review tips
- Ten common compliance mistakes in advertising – with regulatory citations
- Employee training log
- Interactive quiz
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NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.