Negotiate to Win™: Essential Negotiation Skills for Community Bankers

Registration Options & Pricing

Please select your membership status.

Recorded Webinar Includes

  • Recording of the Live Webinar
  • Can be viewed anytime 24/7, beginning 2 business days after the webinar
  • Handout and Take-Away Toolkit
  • Available on Desktop, Mobile & Tablet
  • Free Digital Download, yours to keep
  • Share link with anyone at your bank
  • Presenter’s contact info for follow-up

The effectiveness of most things you do – whether it’s bargaining with customers over rates or structure, supporting credits through the approval process, dealing with staff performance, sorting out compliance issues with regulators, or managing everyday differences with colleagues, clients, friends, and significant others – is largely determined by how well you negotiate.

Mix in industry trends – commoditization and oversupply (translation: increasingly brutal competition); customers who feel more powerful, less loyal, and more inclined to negotiate than ever before; and a major emphasis on improved earnings – and the conclusion is inescapable: it’s time to improve your negotiation skills. Join us for a no-nonsense, how-to webinar that will jump-start your skills with key negotiating fundamentals. Begin a transformational improvement in the way you negotiate now!

Recorded March 29, 2018

Attendance certificate provided to self-report CE credits.


  • Competently employing the best negotiation practices
  • How major trends in financial services have made skillful negotiating more important than ever
  • Distinguish persuading and selling from negotiating, and know when to use each skill
  • The central role of face, ego, and self-esteem in successful negotiating
  • Understand the anti-negotiation bias in American culture and overcome the natural reluctance to bargain
  • Effectively preparing for negotiations
  • Manage concessions more effectively and avoid unnecessary concessions
  • Achieve long-lasting, mutually profitable "win-win" solutions more consistently

    • Electronic copies of Jim Thomas’s bestselling book, Negotiate to Win, and the Negotiate to Win for Bankers Workbook
    • Employee training log
    • Quiz you can administer to measure staff learning and a separate answer key


The webinar will benefit all lenders, business development officers, cash managers, credit officers, and compliance professionals.

NOTE:  All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.


Common Ground International
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