Whether your financial institution has been using social media for years, is just getting started now that the FFIEC has finally issued their formal guidance, or is still “on the fence” about whether or not social media is right for you, one thing is for sure: social media is here to stay – at least in the consumers’ eyes.
It’s becoming an accepted part of people’s daily routine as people post updates, tweet activities, check in at local businesses, and post photos documenting every aspect of their lives. But as a financial institution, in a regulated and compliance-focused world, how can you be sure you are spending your time wisely and connecting with your fans, followers, and community while remaining compliant? This webinar will address key policy elements and how to develop a strategy that ensures maximum engagement, while complying with the FFIEC guidelines.
Recorded Thursday, March 6, 2014
Continuing Education: Attendance verification for CE credits upon request
- Main elements of the FFIEC and their final guidance on social media – and what that means for your financial institution
- Learn “what’s new” to help you further build engagement with popular social networks like Facebook, LinkedIn, Twitter, and YouTube
- New social networks that are gaining popularity like Instagram, Pinterest, Snapchat, etc. – are they worth your attention?
- How to measure your ROE (return on engagement) to determine which efforts are paying dividends and worth continuing
- Will paid promotion (especially on Facebook) need to be part of your 2014 plan to increase the chances your message will be heard?
- Ways to leverage your workforce and turn them into a social media salesforce to increase exposure and amplify your message to the rest of the social world
- TAKE-AWAY TOOLKIT
- Excel-based risk/readiness assessment tool
- Employee training log
- Quiz you can administer to measure staff learning and a separate answer key
WHO SHOULD ATTEND?
This informative session is designed for senior management, marketing, retail sales, and IT staff.
NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.