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2018 Marketing Series

4-Part Series

Give your financial institution access to the latest marketing techniques and
compliance considerations with this series of 4 informative webinars!

Purchase Webinars Individually or Purchase the Series to Save 10%!

Getting your message to the right audience using the right media is more challenging than ever in today’s constantly-changing world of marketing. Whether developing brand loyalty, measuring the return on your marketing dollar, or ensuring that your marketing efforts pass regulatory scrutiny, today’s marketing professional must work hard to stay ahead of the curve. This series of 4 webinars is designed to do just that.

Whether you are just getting started or have years of experience, this series has tips, tools, and takeaways for everyone! You may register for individual sessions, or sign up for the entire series and save 10%.

Marketing Series Topics

Session Dates & Descriptions

12:00 pm – 1:30 pm Pacific
1:00 pm – 2:30 pm Mountain
2:00 pm – 3:30 pm Central
3:00 pm – 4:30 pm Eastern

Click on presenters’ names below for more information.

June 19, 2018
Advertising Compliance for Electronic, Website, TV & Radio Promotions

Ann Brode-Harner, Brode Consulting Services, Inc.

Today’s marketing department has the benefit of many advertising options, including social media, websites, TV, radio, and more. Whether your promotions are digital, print, or televised, multiple compliance regulations strictly prescribe what can be said, the elements that should be included, and how they should be displayed. Compliance violations can result in fines or lawsuits. Join this webinar to learn advertising best practices, the dos and don’ts, and pitfalls to avoid.

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July 18, 2018
Developing, Maintaining & Sustaining Brand Loyalty

Ali Mandell, Opportunity Bank of Montana

Financial institutions offer many of the same products and services to their customers. So, how do you differentiate yourself and maintain customer loyalty once you earn their business? This webinar will address the current landscape of the financial industry and how it has altered consumers’ brand experience. You’ll learn the reasons for brand loyalty among the many generations served by the financial industry. This program will also look at the development and maintenance of today’s modern brands within and outside the financial sector and delve into what loyal customers have come to expect.

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August 15, 2018
Advertising & the New Media Mix: What’s Right for Your Bank?

Ali Mandell, Opportunity Bank of Montana

Today’s marketing staff face a big challenge: expanding the customer base by reaching across diverse demographics using the optimal marketing mix, often with a limited budget. Learn about today’s marketing trends, media buying strategies, appropriate messaging, and trackable return-on-investment metrics. This webinar will look closely at traditional media and the advantages of going digital, along with the real data it provides. You’ll be encouraged to rethink your media buying strategy in a way that makes sense for your institution. Join us to hear about effective customer-retention strategies, reexamine your unique market areas, and learn how to attract and retain a new generation of customers. Attend this webinar to explore the allocation of your advertising dollars in today’s fast-paced digital world.

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September 19, 2018
Measuring the ROI of Your Digital Marketing Strategy

Eric C. Cook, WSI Internet Consulting

The ability to track and measure accountholders’ online behavior is growing more powerful by the day. Everyone wants to track the elusive ROI of their often-limited marketing and advertising dollars. But there’s a shift in thinking about capturing the digital accountholder; it’s the power of building a successful ROE (return on engagement) strategy. This new ROE metric may need to become part of the overall ROI calculation of your digital marketing strategy. This session will provide marketing professionals with tangible methods to measure the effectiveness of their digital marketing campaign.

Are you familiar with terms like conversion rate, click-through rate, cost per lead, cost per conversion, etc.? Learn about these terms, free tools to begin your tracking and engagement efforts, and how to determine if your results are average, need improvement, or if you’re knocking it out of the park!

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